Own Your Mindset. Own Your Future.
LKN4WRD is more than a brand, it’s a reminder to keep going, stay grounded, and focus on what’s ahead.
Built from real experience. Designed for everyday life.
LIFE DOESN’T ALWAYs GO TO PLAN
But no matter what happens, there’s Always a choice in how you move forward.
LKN4WRD is built on the belief that mindset matters, and that even in the toughest moments, there’s always something to look forward to.
From hoodies and tees to everyday essentials, each piece is created to remind you to stay focused, stay grateful, and keep looking forward, even on the tough days.
Because mindset isn’t just something you learn. It’s something you live.
More than merch.
It’s a reminder of what you’re capable of.
The LKN4WRD Trucker Cap is built for everyday wear with a message that goes further.
Featuring a structured high-profile fit, breathable mesh back, and premium patch detailing. Available in four different colours and styles as per photographs, each cap is finished with an embroidered reminder on the back or side:
“it all starts with a positive mindset”
Because the way you think shapes the way you move through life.
High-profile trucker style
Cotton front with breathable mesh back
Adjustable snapback closure
Available in woven patch or leather patch designs
Embroidered quote detail on the back or side
Made to remind you to keep looking forward.
Built for comfort, designed with purpose.
The LKN4WRD Relax Hoodie is your everyday reminder to keep moving forward. Crafted on the premium AS Colour Relax Hood, it features a relaxed fit, heavyweight feel, and ultra-soft fleece lining that’s made for slow mornings, late nights, and everything in between.
With its clean silhouette and minimalist streetwear style, this hoodie is more than merch, it’s a mindset.
Relaxed oversized fit
Mid-weight 320 GSM fleece
80% cotton / 20% recycled polyester
Drop shoulder design with kangaroo pocket
Soft, durable, everyday comfort
Whether you’re chasing goals, navigating challenges, or simply needing the reminder to look ahead, this one’s made to go with you.
This is a pre-order item. Pre-orders are open from 4–13 September. Once the pre-order closes, your LKN4WRD goodies will be placed into production, with an estimated 15-day turnaround.
Please note that if your order includes a pre-order item, your entire order will be held and shipped once the pre-order item is ready. This means in-stock items purchased alongside pre-order products will not be shipped separately.
Small reminder. Big message.
The LKN4WRD Croc charms are custom-designed to add personality, positivity, and purpose to your Crocs. Whether you wear one or stack a few, they’re a simple way to carry the mindset with you wherever you go.
Made to stand out and spark conversation, each piece is a reminder to stay grateful, back yourself, and keep looking forward.
3 pack including custom LKN4WRD number plate and badge designs
Easy pop-in fit for Crocs and compatible clogs
Because sometimes the smallest reminders make the biggest impact.
(INCLUDES 3 CROC CHARMS)
Some roads are smooth. Some aren't.
The LKN4WRD Classic Tee is a reminder that growth often comes through challenge, and that the journey forward is worth it.
Featuring our LKN4WRD Compass Logo on the front chest, and our custom ‘Heifer Creek Cutting’ graphic with the message "The rougher the road, the stronger we can become...", this tee was designed to spark conversations, inspire resilience, and keep the LKN4WRD mindset close wherever life takes you.
Printed on the premium AS Colour Classic Tee, it delivers a timeless fit, heavyweight feel, and durable construction built to handle everyday wear. Made from 100% combed cotton with a substantial 220 GSM fabric weight, it's comfortable, dependable, and designed to last.
Premium AS Colour Classic Tee
Regular fit
Heavyweight 220 GSM fabric
100% combed cotton
Screen printed front and back graphics
Preshrunk to minimise shrinkage
Designed for everyday comfort and durability
Available in 4 colours- Powder, Cyprus, Clay and Cobalt.
More than a t-shirt, it's a reminder that every challenge shapes who you become.
This is a pre-order item. Pre-orders are open from 4–13 September. Once the pre-order closes, your LKN4WRD goodies will be placed into production, with an estimated 15-day turnaround.
Please note that if your order includes a pre-order item, your entire order will be held and shipped once the pre-order item is ready. This means in-stock items purchased alongside pre-order products will not be shipped separately.
THE LKN4WRD STORY
After a life-changing accident left him a C5–C7 quadriplegic, Ben was faced with a choice: focus on everything he’d lost, or focus on what was still possible.
He chose to look forward.
LKN4WRD is an extension of that decision, a way to share a message of resilience, gratitude, and perspective with others navigating their own challenges.
It’s not about having all the answers. It’s about building the mindset to keep moving forward.
THIS IS JUST THE BEGINNING
LKN4WRD started with a message,
and a way to share it.
As it grows, the mission is simple: to bring these conversations into schools, communities,
and spaces where they matter most.
To give young people the tools, perspective, and confidence to face whatever comes next.
As it grows, the mission is simple: to bring these conversations into schools, communities,
and spaces where they matter most.
To give young people the tools, perspective, and confidence to face whatever comes next.