Own Your Mindset. Own Your Future.
LKN4WRD is more than a brand, it’s a reminder to keep going, stay grounded, and focus on what’s ahead.
Built from real experience. Designed for everyday life.
LIFE DOESN’T ALWAYs GO TO PLAN
But no matter what happens, there’s Always a choice in how you move forward.
LKN4WRD is built on the belief that mindset matters, and that even in the toughest moments, there’s always something to look forward to.
From hoodies and tees to everyday essentials, each piece is created to remind you to stay focused, stay grateful, and keep looking forward, even on the tough days.
Because mindset isn’t just something you learn. It’s something you live.
More than merch.
It’s a reminder of what you’re capable of.
The LKN4WRD Trucker Cap is built for everyday wear with a message that goes further.
Featuring a structured high-profile fit, breathable mesh back, and premium patch detailing. Available in four different colours and styles as per photographs, each cap is finished with an embroidered reminder on the back or side:
“it all starts with a positive mindset”
Because the way you think shapes the way you move through life.
High-profile trucker style
Cotton front with breathable mesh back
Adjustable snapback closure
Available in woven patch or leather patch designs
Embroidered quote detail on the back or side
Made to remind you to keep looking forward.
Keep your drink cold and your mindset strong.
The LKN4WRD Stubby Cooler is made for weekends with mates, camping trips, BBQs, or wherever life takes you. Featuring the signature "Your Path. Your Choice." design, it's a simple reminder that every day is an opportunity to choose your attitude and keep looking forward.
Lightweight, durable, and made to fit standard cans and bottles, it's the perfect everyday companion.
Premium neoprene construction
Keeps drinks colder for longer
Fits standard cans and bottles
Features the exclusive LKN4WRD "Your Path. Your Choice." design
Because a positive mindset belongs everywhere, even in your hand.
Small reminder. Big message.
The LKN4WRD Croc charms are custom-designed to add personality, positivity, and purpose to your Crocs. Whether you wear one or stack a few, they’re a simple way to carry the mindset with you wherever you go.
Made to stand out and spark conversation, each piece is a reminder to stay grateful, back yourself, and keep looking forward.
3 pack including custom LKN4WRD number plate and badge designs
Easy pop-in fit for Crocs and compatible clogs
Because sometimes the smallest reminders make the biggest impact.
(INCLUDES 3 CROC CHARMS)
THE LKN4WRD STORY
After a life-changing accident left him a C5–C7 quadriplegic, Ben was faced with a choice: focus on everything he’d lost, or focus on what was still possible.
He chose to look forward.
LKN4WRD is an extension of that decision, a way to share a message of resilience, gratitude, and perspective with others navigating their own challenges.
It’s not about having all the answers. It’s about building the mindset to keep moving forward.
THIS IS JUST THE BEGINNING
LKN4WRD started with a message,
and a way to share it.
As it grows, the mission is simple: to bring these conversations into schools, communities,
and spaces where they matter most.
To give young people the tools, perspective, and confidence to face whatever comes next.
As it grows, the mission is simple: to bring these conversations into schools, communities,
and spaces where they matter most.
To give young people the tools, perspective, and confidence to face whatever comes next.